We’ve compiled our strongest Winning 11, a study that gives you 11 guiding principles for developing winning advertisements, inspired by our passion of football and informed by our ad effectiveness measuring knowledge. These players (OK, strictly speaking, principles) can assist you in delivering a championship-winning performance in your upcoming campaigns.
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How to Win at the World Cup
The World Cup always provides a large commercial opportunity for brands, so there’s no better time to launch a 5-Star campaign that both new and old customers can enjoy and engage with. Our panel discussion with ITV and Zenith goes into detail on how to create an ad worthy of a World Cup.
Blog Posts
15 December 2022
Brazil’s Vivo Goes For Goal With 2022’s Top World Cup Ad
The 2023 FIFA Women’s World Cup is kicking off soon and brands can’t miss out on an opportunity to celebrate women in sports. Our Feeling Seen UK and USA reports found that ads that effectively showcase diversity and inclusion perform better than the average ad, leading to greater market share growth potential for brands.
Inspired by our love of football and informed by our predictive measures for short- and long-term impact, we have pulled together our strongest Starting 11. As well as looking at great ads from recent sports events we’ve gone back to some of the brilliant World Cup work of the past to see which commercials still hit the spot and which approaches wouldn’t work so well today.
Jon Evans
Chief Customer Officer, System1
Download The Winning 11 Report
These insights within this guide will provide you with the tools you need to attract as many eyes on your campaigns this Winter as possible.
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