Across the world, marketers lack confidence in creativity’s power to drive business results, to identify the outcomes that matter, which metrics to track and the best ways to ensure advertising truly pays back. Creativity is seen as a risk, not an investment.
For the first time, System1 has combined the Effie Worldwide Case Library with our emotion-first creative measurement database, Test Your Ad, to build the largest global creative effectiveness databank.
The result is a new global report, The Creative Dividend, that helps move advertising from a cost on the P&L, to an investment that pays back. The research champions creativity’s power at driving effectiveness and provides guidance on how to maximize creativity’s payback.
Register now to be among the first to receive the research, releasing soon.