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Team

Emma Cooper

Chief People Officer

Emma has been part of System1 since 2004, channelling her great energy to help us grow from a UK start up to a global industry leader. She treasures her diverse experience across the business, ultimately settling in global operations for over 5 years – which more than satisfied her curious and enquiring (she says nosey!) personality and her enjoyment of problem-solving.

When Emma did her MBA she recognised her passion and clear talent for managing people. As a genuinely caring person it was a natural progression for Emma to join our Exec Team in April 2020 as Chief People Officer. Emma’s highly effective at spotting and nurturing talent, resulting in the united world-class team we are today. At every step along the way she supports our people to be the very best they can be. Emma also advocates that a symbiotic relationship between individual growth and the growth of the business leads to success for all.

Outside of work, Emma has 2 children and cherishes family time. Her adventurous spirit motivates her to experiment with different experiences and try out new hobbies and activities, particularly travel and exploring. Emma is also a keen runner, enjoying Park Run every Saturday, and regularly paddleboards. She’s also a member of a craft beer club.

“System1 is its people. You can make life boring and dull if you want, OR be creative and fun and get incredible results.”

Quick Fire Round

Fave ad or campaign of all time?

Samsung ‘Ostrich’, 5.2 Stars

View the Test Your Ad Report

Most fun moment at System1?

When TYA launched for the first time in the UK, JK joined our celebrations. As a dare he had a go on my paddleboard and fell off! It was very funny. We also let off fireworks in the carpark and toasted our success with champagne.

What did you want to be when you grew up?!

A Top of the Pops dancer (see also entirely coincidental answer from Robyn Di Cesare).

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