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Want to get an audiences-eye view of the most effective new ad each week? We test every ad that airs in major categories using our Test Your Ad system, which has data on over 100,000 ads. We pick the most interesting new ad every week that has scored well in a number of our metrics, then we send you the results and insights on why it works.

LATEST AD OF THE WEEK

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See some of the best ads so far

5 June 2025

Think a Toll Payment App Can’t Entertain? Think Again

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30 May 2025

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22 May 2025

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22 May 2025

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14 May 2025

Goodyear Revs Up With Brand Celebration

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PUMA Hits the Global Heights in New Campaign

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8 May 2025

Chipotle Unfolds a Magical World

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8 May 2025

Brian Cox Skates Into Malibu’s Fantasy World

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1 May 2025

Breyers Keep It Short, Simple and Sweet

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1 May 2025

LG Redefines AI for Emotional Appeal

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25 April 2025

Flashback: Fifteen Years of Snickers’ Modern Classic

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25 April 2025

Tetley’s Charming Comeback Makes All the Right Moves

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17 April 2025

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16 April 2025

Poretti Makes Beer Ads Cool Again

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10 April 2025

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10 April 2025

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3 April 2025

Maxwell the Pig is GEICO’s Comeback King

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3 April 2025

Bold but Never Boring From LYNX

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27 March 2025

March Adness: Capital One’s Road Trip Keeps on Delivering

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27 March 2025

Pedigree Stands Up for Brazil’s Beloved Mixed-Breed Dogs

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27 March 2025

A Mascot With a Twist Helps Alpen Find Joy

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20 March 2025

Dawn Brings Its Legacy to Life With Ducklings Device

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20 March 2025

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13 March 2025

Starbucks Says Hello Again and Finds the Right Blend

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13 March 2025

Indulgence With a Twist From Mesmerising McVitie’s

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6 March 2025

Publix Makes Shopping Magical With Dreamy Ad

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6 March 2025

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27 February 2025

The Perfect Blend: Nespresso Earns the Benefit of Clooney Consistency

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27 February 2025

Surf’s Up: Amazon Ad Makes a Splash on TikTok

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27 February 2025

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20 February 2025

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20 February 2025

Instacart Deliver Nostalgia With a Twist

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Feelgood Pfizer Knocks Out Category Conventions

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30 January 2025

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30 January 2025

Senior Stars Bring the Hustle for Michelob ULTRA

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23 January 2025

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16 January 2025

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9 January 2025

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19 December 2024

“A Christmas Movie About Christmas Movies”: Sky’s Storytelling Gets the Top Score

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A Heartwarming Story From a Surprising Brazilian Brand

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5 December 2024

Mrs Claus Strikes a Chord With Boots’ Audience

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Christmas Krojis a Perfect Solution for Kroger

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Flamingos Fly Again for Very This Christmas

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A Holiday Feast of Nostalgia From Walmart

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Amazon Hits a Holiday High Note

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Twinkly Lights Up the Season With Star Power

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A Special Sandwich for a Happy Couple, and a New Classic From McDonald’s

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31 October 2024

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25 October 2024

Lay’s Are Everywhere in Joyful New Ad

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17 October 2024

KitKat Breaks Free in Asset-rich Ad

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Silly Singalong Pays Off for PayPal

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10 October 2024

McDonald’s Serves Up a Retro Birthday Treat

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4 October 2024

Jammie Dodgers Makes Mischief in Brand-defining Ad

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4 October 2024

Samsung Brasil Makes Past and Present Collide in Nostalgic Ad

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4 October 2024

Uber Eats Reveals Football’s Dark Food Secrets

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26 September 2024

Adidas Speaks the Fans’ Language in Arsenal Ad

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26 September 2024

Disco Ducks Waddle to a Win for AAA

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19 September 2024

Soreen Dare to Be Silly With Sunny Ad

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19 September 2024

Restart the Car! Ikea Make a Classic Comeback

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12 September 2024

Chips Break a Dad’s Phone Trance in McCain’s New Family Ad

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12 September 2024

Grimace and Pals Tap Into McDonald’s Nostalgia

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5 September 2024

M&S Teaches the Art of Back to School Ads

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5 September 2024

The NFL Reaches Fans and Beyond With “Football Country”

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5 September 2024

Brazilian Joy Gives Havaianas an Olympic Ad Medal

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29 August 2024

Orange Paralympics Ad Reruns the “Race That Made History”

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29 August 2024

A Child’s Milestone Melts Hearts for Instacart

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22 August 2024

Loose Women a Winner for NHS Charities Together

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22 August 2024

Canine Conductors Get Tails Wagging for Pedigree

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15 August 2024

Chessington Ad is Just Adventurous Enough

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15 August 2024

Comcast Celebrates the Inspiring Side of the Games

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8 August 2024

Olympian Customer Service at the Heart of Accor’s Ad

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8 August 2024

An Olympic Feeling for Everyone in Dick’s Ad

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1 August 2024

C’est Chic! BBC Animated Ad Does Sport in Style

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1 August 2024

Google’s Controversial AI Ad: the Ordinary Viewer’s Verdict

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1 August 2024

Ypê Bring Sustainability to Life

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25 July 2024

Surprise Singer Steals Sky’s Show

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25 July 2024

White Claw® Refreshes Social Connections with New Global Brand Platform

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19 July 2024

AAMI Has Fun With Olympic Clichés

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19 July 2024

Toyota Get Paralympic Advertising Right

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12 July 2024

Travelers’ Lost Dog Ad Turns Tragedy to Triumph

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11 July 2024

Wall’s Ad Isn’t Just a Summer Smash

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5 July 2024

Tears and Joy for England Fans From Adidas

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5 July 2024

VW’s Highly Awarded Ad Wins Acclaim – But Is It For The Right Reason?

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Tom Ewing
Editor in chief
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5 July 2024

Kroger Fights Child Hunger and Shows the Way for Sustainability Ads

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27 June 2024

Bud Taps the Spirit of ‘66 in England Euros Ad

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Tom Ewing
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28 June 2024

Minions Cookout Chaos Delights for King’s Hawaiian

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Editor in chief
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20 June 2024

Dove Takes a Stand Against AI – and the Audience Loves It

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Tom Ewing
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20 June 2024

Twix Bikers Stand Out For Edgy Humor

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Editor in chief
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13 June 2024

Paddy Power Bets on Star Power in Danny Dyer Euros Ad

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14 June 2024

Tim Hortons’ Anniversary Ad is About More Than Just the Brand

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6 June 2024

Puppet Power – Quorn Score High with Animal Antics

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Editor in chief
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