System1 is back at Cannes Lions, the industry’s biggest creative event, with a packed line-up. From the Palais to the promenade, we’re teaming up with top brands and industry leaders to champion creative effectiveness and show how entertainment drives commercial impact across outdoor, digital, and TV. Attend our sessions, register for our headline reports and drop by for a chat.
Here’s where you Cannes find us.
This year at Cannes, we’re thrilled to be appearing on stage at the iconic Palais not once, not twice, but three times. Join System1’s Jon Evans and Andrew Tindall as they share the spotlight with industry legends and renowned influencers including Mark Ritson, Alix Earle, Les Binet, and Sarah Carter.
Here’s when you can find us and what you can expect:
Who? Alix Earle, Social Media Personality, Podcast Host & Entrepreneur & Jon Evans, Host, Uncensored CMO & Chief Customer Officer, System1
What? Join Uncensored CMO host Jon Evans and influencer Alix Earle for the inside story of Poppi’s $2B sale to Pepsi. Discover how the brand challenged bigger rivals by blending traditional ads with creator-driven buzz. From Super Bowl spots to TikTok takeovers, Poppi rewrote the marketing playbook, and Alix reveals how her equity-for-influence deal made her a real stakeholder, showing how creators can drive growth and exits.
When? 5pm at the Rotonde Stage, Tuesday 17th June
Who? Les Binet, Sarah Carter & Andrew Tindall, SVP Partnerships, System1
What? Following the success of "Compound Creativity", which has been downloaded by over 4,000 industry professionals since its launch, these leading voices return with fresh perspectives and new insights, focused on the U.S. market.
When? 3:30pm on Wednesday the 18th of June
Who? Professor Mark Ritson
What? Professor Mark Ritson takes the stage at the Palais to unveil groundbreaking research in partnership with Effie Worldwide and System1. By combining the Effie Awards Case Library with the System1 Test Your Ad database, this first-of-its-kind study equips marketers with the evidence they need to convince the C-suite that advertising is not just a cost but a powerful investment.
The findings show that creativity which sparks emotion delivers immediate impact, but only a select few campaigns generate lasting effects that endure and grow over time.
When? 5:00pm on Thursday the 19th of June
System1 will be sharing even more insights and launching first-of-their-kind research along the promenade throughout the week.
Where? The Avenue, by JCDecaux (Hura Cannes, 2 Rue Félix Faure)
When? 4pm-5pm on Monday 16th of June
What? Join us on Day One at Cannes as we explore how to drive impact, capture attention, and deliver commercial results through outdoor media. We’ll reveal new global insights and show how brands can harness the full creative potential of this high-reach channel.
Who? Jon Evans, Chief Customer, System1 & Isobel Sita-Lumsden, Head of Marketing & Commercial Partnerships – Europe, TikTok
Where? The Carlton
When? 9:30am – 10am on Thursday 19th of June
What? TikTok and System1 will be taking a first look at new, industry-leading research into a critical question facing marketers today: how can brands maximize digital creative effectiveness?
This pioneering study reveals how entertaining advertising drives attention and emotion, but also how it holds the keys to combating a perpetual challenge for marketers: creative fatigue.
Want some time to chat to industry peers and catch the latest marketing insights?
Come and meet us at the Carlton, where we’ll have System1 people based throughout the week.
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