Key Features:
– No respondent personal data collection
– ISO 27002 – certified information security
– AI used ethically to improve accuracy, never to exploit data
– Test Your Ad helps reduce creative waste & increase ROI
– Used by 5 of the top 10 advertisers in the US and 7 in the UK (as ranked by Visual Capitalist and Statista)
“System1 has come to dominate the field of pre-testing in a remarkably short period of time.” — Marketing Week
Initiatives:
– Partnered with Greenly for full Scope 3 carbon tracking
– Travel and event emissions cut with regional-first policies
– IT lifespan extended 33% to reduce e-waste
– Switching to low-data marketing formats
– Suppliers to be required to report emissions and show reductions
Emissions per £ revenue are already lower than median sector peers.
Pillars of People Strategy:
– Flexible Working & Holidays: built around autonomy and wellbeing
– Employee Feedback: quarterly surveys using our own proprietary methodologies
– Diversity & Inclusion: structured leadership & bias training every 2 years
– Learning Culture: MBAs, internal training, a.p.e course offering, inter-team opportunities
– Recognition: peer nominated Value Awards, live town halls, and 360° feedback
“Our people are central to everything we do – and we make sure they thrive.”
Highlights:
– Uncensored CMO: #1 UK marketing podcast, heard in over 150 countries
– Ad of the Week: Celebrating the world’s most effective creative work
– Thought leadership on:
Sustainability (The Greenprint)
Audio (Listen Up!)
Sports (The Sport Dividend)
Inclusion (Feeling Seen)
– Look Out Volunteering Programme: Paid time off and matched giving for causes employees care about
Structured, Accountable, Evolving
At System1, ESG is embedded in decision-making, not siloed. Our governance model ensures that environmental, social, and ethical responsibilities are championed at the highest levels and operationalised across the business.
The ESG Committee, chaired by a Non-Executive Director, provides strategic oversight and reports directly to the Board. It is supported by a cross-functional ESG Working Group, enabling practical execution across legal, finance, talent, and operations.
Committee Structure & Responsibilities
– Chair: Conrad Bona (Non-Executive Director)
– Meets twice annually
– Includes leads across governance, environment, social impact, and strategy
– Operates in alignment with the AIM Corporate Governance Code
Focus Areas for FY25–26
– Proposals for development of ESG-linked staff incentives
– Introduction of supply chain carbon disclosure clauses
– Definition of the strategic ESG roadmap for FY26 and beyond
– Opportunities for enhanced training on data ethics, AI governance, and cyber risk
– ESG Lead Team: esg@system1group.com
– Learn more on our Annual Report or visit our Investor Relations hub.