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We’re excited to share The Multiplier Effect, a new WARC report featuring insights from System1 alongside a coalition of other advertising effectiveness experts: Analytic Partners, BERA.ai and Prophet.  This data-driven analysis uncovers a major gap in today’s approach to advertising – the disconnect between brand and performance.

The report highlights how strong brand equity acts as a multiplier for commercial success, helping marketers maximize returns. With practical examples and data-backed insights, The Multiplier Effect makes the case for a brand-led approach that drives performance.

A must-read for marketers looking to unlock exponential growth!

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Who Should Read This?
This report is essential for any CMO or business leader looking to turn advertising into a high-impact growth driver. Whether you’re optimizing your current strategy or planning your next move, the insights in this report will help you make smarter, more effective decisions.

Download the Report
Webinar

Brand Equity is Critical to Growth

This webinar explores how brand equity can unlock sustainable growth and improve the effectiveness of your advertising strategy.

Watch the Webinar
Webinar

How to Make Your Performance Advertising Perform Even Better

Companies who restrict themselves to ‘performance’ advertising incur an ROI ‘penalty,’ new research from WARC shows.  

In this webinar which was livestreamed from the Barbican Conservatory, Sir John Hegarty and Orlando Wood discuss why you first need to open your audience up to possibility before your performance advertising can nail things down to a certainty. Learn about the other kind of advertising – and its principles – that will make your performance advertising really perform.  

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Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

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Test Your Innovation

5-Star Innovation is
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Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

Test Your Innovation
Test Your Brand

Improve brand health.
Predict brand growth

Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.

Test Your Brand

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